In a recent interview with Yahoo Finance, Nina Schick, adviser, speaker, and A.I. thought leader, said that Generative AIs such as OpenAI’s recently debuted ChatGPT, will radically change how online content is produced.

In the interview, she said, “I think we might reach 90% of online content generated by AI by 2025, so this technology is exponential. I believe that the majority of digital content is going to start to be produced by AI. You see ChatGPT… but there are a whole plethora of other platforms and applications that are coming up.”

A wide-ranging public debate around the role of AIs, such as OpenAI’s DALL-E and ChatGPT, as well as their expanding roles in everything from creation of art to the dissemination of information, has exploded recently, as people have begun to see the initial work-products of the developing technology of generative AIs.

Schick said, “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI.”

She noted, it is important to understand exactly what AI is, and what it is capable of, as well as what it is not capable of.

She went on, “What generative AI can do, essentially, is create new things that would have thus far been seen as unique to human intelligence or creativity. Generative AI can create across all media, so text, video, audio, pictures – every digital medium can be powered by generative AI. So, I think these valuations that you’re seeing for OpenAI are actually going to go up and you’re going to start to see even more generative AI companies which have universal applications across many industries in 2023.”

She added that the entire field is entirely new, as applications for generative AI have, “only really [been] coming to the fore in the last 24 to 6 months.”

Schick noted that the AI sector is poised to become highly competitive over the next year, as companies such as Google parent Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) begin to unveil “a lot more” in the sector.

Schick added that although much has been written about the fact ChatGPT could unseat Google in the search space, and seize its search dominance, she expects Google will compete, rather than accept defeat.

She expounded, “There’s been a lot of debate about whether OpenAI is an existential threat to Google – the fact that Microsoft is an investor in OpenAI, the fact that ChatGPT is going to be integrated into Bing, if that’s going to challenge the dominance of Google. Although that’s a fantastic story, there’s no doubt Google is developing its own generative AI tools with the amount of data that they have, the amount of data they have.”

Analysts note that whether ChatGPT in its current form is ready to take over the function of Google is complicated, however the possibilities are still entrancing to the industry. Microsoft has already invested $1 billion in OpenAI, and reportedly is looking to invest an additional $10 billion.

Schick notes, now is when the generative AI space will begin changing fast however.

She said, “The pace of acceleration is so incredible that these tools – which are shocking and awing us at the beginning of 2023 – are going to seem quite quaint by the end of the year because the capabilities are just going to increase so powerfully.”

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