GameStop (GME) launched its new NFT marketplace, it was announced Monday.

The marketplace can be used with a crypto-wallet like MetaMask, or Gamestop’s newly created wallet.

GameStop’s press release said, “The Company’s NFT marketplace is a non-custodial, Ethereum Layer 2-based marketplace that enables parties to truly own their digital assets, which are represented and secured on the blockchain. Over time, the marketplace will expand functionality to encompass additional categories such as Web3 gaming, more creators and other Ethereum environments.”

Gamestop had teamed up with crypto infrastructure builder Immutable and 2nd-layer application Loopring, which is designed to build crypto exchanges using Ethereum.

On the release of this news, LoopRing tokens jumped as much as 4%. Gamestop shares held steady in after hours trading, as many investors do not think the NFT platform will be a particularly earth shattering advance for the company

GameStop’s chief executive officer Matthew Furlong wrote in an internal company email, “Our leadership team is committed to profitably growing our commerce business and launching new products, including those developed by our blockchain team. Executing on these objectives will position us to evolve with our customers as collectibles, entertainment and gaming become increasingly intertwined with the digital asset and web3 communities.”

It has been a news-filled week for GameStop, beginning with the announcement the company was going to execute a 4-for-1 stock split, then word came its CFO was leaving the company, and finally it was announced the company was going to fire 25% of its corporate staff.

Gamestop had closed up 1.21%, at 130.09 Monday.

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