On Saturday, the new artificial intelligence startup from Elon Musk, xAI, will unveil the first iteration of its new AI product to a select group, according to a statement from the billionaire social media mogul and automaker, which was released Friday.

The reveal will come almost one year after the blockbuster release of OpenAI’s ChatGPT, which went viral and introduced people across the globe to a new world of possibilities being introduced by the adoption of generative AI technology.

In 2015 Musk co-founded the company which produced ChatGPT, OpenAI. However he stepped down from the company’s board in 2018.

On Musk’s social media platform X (formerly known as Twitter), Musk posted, “In some important respects, it (xAI’s new model) is the best that currently exists.”

He added, “As soon as it’s out of early beta, xAI’s Grok system will be available to all X Premium+ subscribers.”

The X platform introduced two new subscription plans for its users. Users who desire an ad-free experience will be able to pay $16 per month for the Premium+ tier, while there will be a basic tier priced at $3 per month.

For his part, Musk announced earlier this year that he would seek to create a maximum truth-seeking AI which would look to understand the nature of the universe, and in so doing he hoped it would challenge Google’s Bard and Microsoft’s Bing AI.

In forming the startup, which launched in July, Musk drew up researchers from Google’s DeepMind, the Windows parent Microsoft, and other top AI firms to form the research team which would produce the product.

Although Musk has kept X and xAI separate organizationally, the companies work closely together, and xAI works with Musk’s other ventures, such as Tesla and SpaceX.

The co-founder of Oracle, Larry Ellison, who is a close friend of Elon Musk, noted that xAI had signed a contract to utilize Oracle’s cloud to train its AI model.

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